toys reinforce gender roles

HASBRO’S SPIKE IN SALES OF GIRLS’ TOYS IS A RESULT OF ‘GIRLY’ BRANDING, AND THAT’S NOT A GOOD THING 

This article addresses the marketing of toys on gender bases. It shows how toys market for girls (In pink and purple) have shown a tremendous sales increase of 20%. The absurd draw of girls to things that are pink and purple and sparkle can be traced to the 1950s when toys began to be mass produced and were extremely gender based. girls played with doll, buys played with trucks, girls played mom, boy played cowboys. This school of thought has been carried into the twenty first century on the backs of barbie dolls, and play house sets. And even though the nerff guns featured in this article do allow girls to leave their kitchens for a while they are careful not to make them like the boy ones. These toys are still clearly built for girls just “rebellleous” girls.

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